USAO Lights Up Fourth Street – With News
Drivers near the busiest intersection in Chickasha are the targets of a drive-by shooting – of marketing messages from the University of Science and Arts, that is.
Partnering with the City of Chickasha, USAO has built an elaborate multimedia message board, at the corner of Fourth Street and Chisholm Drive, that will share college and community information 24 hours a day to drivers in the busy corridor. According to the state highway department, more than 25,000 vehicles a day pass by that intersection.
As part of USAO’s agreement for easement with the City, the 4x13-feet electronic message board will deliver community messages as well as campus events. Local community groups, including all nonprofits, are invited to submit their messages for consideration to firstname.lastname@example.org.
"The sign is just one of an expanding network of media services at USAO,” said Randy Talley, director of media and community relations for USAO. “We are taking advantage of advancing technologies to keep the public informed about all that is happening here at the college and in the community.” In addition to the sign, the university recently added an RSS news feed to its website and an on-campus digital signage system -- the “Drover 1 Network,” which should be operational in May. The Drover 1 Network on campus was funded with a grant from the AT&T Foundation.
The electronic sign on Fourth Street was funded in major part by a very generous grant from the Craig Foundation, through the USAO Foundation. “We are deeply indebted to Jayne and Mike Craig for their extraordinary support of USAO over the years, including this marvelous electronic signage,” Feaver said
Funding for this project was managed by the USAO Foundation. Former Regent Tom Cordell of Chickasha, who chairs the USAO Foundation Board of Trustees, calls The Drone a critical information link.
“We’re proud to support and assist with projects that serve so many needs,” Cordell said. “This critical information link will share student and faculty achievement, information about concerts, sports and events, and all kinds of community messages. The USAO Foundation is delighted to serve the university and the community in this way.”
"The electronic sign on Fourth can display type, photos and video clips,” Talley said. “It really gives us an opportunity to go off campus and into the community. We are grateful to the City of Chickasha for providing a prime location for the sign," Talley said.
Its design includes a strong vertical column of buff-colored brick and limestone, a tribute to the common architectural elements in USAO’s historic campus, Talley said. “We wanted to create something strong and visible but clearly linked to the unique historic architecture on this campus. The design includes modern and commercial elements but also familiar details from the gates and buildings on the OCW National Historic District.”
Staff members at USAO call it “The Drone,” named for the pilotless missile “that delivers a payload,” Talley said. “The Drone will serve a real need in Chickasha for immediate access to college and community information.”
“This is a terrific addition for Chickasha,” said Mayor Greg Elliott. “The sign provides useful information not just about college activities but community activities as well. This is a well-conceived project that serves everyone.”
The sign was built by Bordwine Development of Chickasha with construction management provided by CMS-Willowbrook.