Logo Variations and Options
The University of Science & Arts of Oklahoma logo is the strongest visible representation of the university. More than a mere visual mark, it is the face of the organization and should be consistent across all mediums.
To ensure that we present one, unified image to the world at large and make the most impact for the message of USAO, please retire and update any outdated marks that are not reflected in current brand guidelines.
Primary Logo
Combination Centered
The Combination Centered Mark presents the USAO identity in a balanced, centered composition. As one of our primary logo configurations, it offers a strong and recognizable expression of the university’s brand across a variety of applications.
Combination Stacked
The Combination Stacked Mark offers a compact, vertical alternative, ideal for narrower spaces while maintaining a consistent USAO brand presence.
Combination Horizontal
The Combination Horizontal Mark offers a wider layout, making it ideal for horizontal spaces while maintaining a consistent USAO brand presence.
Secondary Logo
Acronym Horizontal
The Acronym Horizontal Mark is designed for smaller spaces where a Combination Mark may not remain legible. It should be used selectively, with Combination Marks preferred whenever space allows.
Limited Use
Combination Vertical
The Combination Vertical Mark is best suited for spaces where the primary marks may be visually compromised—such as on a T-shirt, where a jacket could partially cover “USAO.” Use it selectively when a vertical layout provides better visibility.
Acronym Vertical
Like the Combination Vertical Mark, the Acronym Vertical Mark works best when a horizontal layout may be obscured—such as “USAO” on a T-shirt partially covered by a jacket. Use it selectively when a vertical layout provides better visibility.
Logo Color Options
All logo variations can be utilized in the following color combinations. The gold or white version should be used on top of Drover Green. The green version can be used on top of Minerva Gold and White. Dual-color logos should only be used on top of white.
On top of colors that are outside of the university’s brand standards, use a white or black logo.
Note: There are subtle differences between the green/black and gold/white outline. To ensure consistency, make sure to only use official logo files from the Marketing & Communications Department.
Incorrect Uses
Do not reconfigure the combination mark, wordmark or logomark. Do not distort or stretch any marks. Do not use unapproved color combinations. Do not use any version of the USAO script logo.
- The minimum required space around all logotypes is 1/4 the height on all sides.
- When printed, the logomark must be at least 1” in width.
School And Deprtment Marks
School and Department logos are a way of branding individual groups within the university. Any group, such as a department, office, school or program, is eligible to receive a department logo. The logo reflects the university brand while featuring the name of the unit in an easily recognized manner. All logos must be created by the Marketing & Communications Department. Department logos can replace the main university logo on printed and online materials; it is not necessary to use both.
Examples
Student Organization Guidelines
Visual Identity
Registered student organizations at the University of Science & Arts of Oklahoma fall outside the university’s visual identity and logo system and may create their own custom visual identity. Please note that custom logos cannot use elements from any official university marks and may not mimic the appearance or structure of official university logos. When organizations use official marks to show affiliation with USAO, university marks must be separate and distinct from the organizations’ logos.
Co-Branding With University Marks
Registered student organizations and other departmental student groups are allowed to include the official university logo, unit logos or department logos on materials when co-branding is needed and approval has been granted. When used, the university logos may not be altered, and all requirements must be met as prescribed by the guide. Please submit requests for co-branding to the Marketing & Communications Department.