Brand Guidelines: Colors

Color Reference

Drover Green

HEX: #395542
CMYK: 75.5, 45.27, 72.24, 37.79
Pantone: 7736 C

Minerva Gold

HEX: #FFC844
CMYK: 0.42, 16.38, 89.41, 0
Pantone: 1225 C

Historic Gold

HEX: #F5E1A4
CMYK: 3.54, 10.18, 41.16, 0
Pantone: 7401 C

Dusty Green

HEX: #6FA088
CMYK: 59.99, 21.68, 52.77, 1.69
Pantone: 556 C

When to Use

Pantone: Use for promotional items when requested.

CMYK: Use on printed documents.

HEX: Use for web and screens.


These color pairings represent good uses of the university’s colors. When selecting a color scheme, keep in mind the purpose of your document. If readability is key, then a high contrast scheme is needed. If the solution is more textural and artistic in nature, then lower contrast combinations can be appropriate.